XMEDIA utilizes top industry tools to map out media consumption, key marketing opportunities, geographic targets, and marketing budgets. We are committed to providing our clients with the most up-to-date research tools and data from leading sources in the industry.
- Scarborough – A demographic and psychographic data tool that allows for targeted analyses of consumers’ habits and media preferences.
- Nielsen & Arbitron – The leading sources for television, cable and radio ratings data, facilitating an objective view of the broadcast playing field.
- Strata – A sophisticated media buying system with complex analytical tools used to place media schedules and conduct post-buy analyses.
- MRI– Not every media campaign is a family reunion, we help you figure out who you should reach and how!
- Ad Views -